Any person visits your site than they have a reason, without reason there may be a visitor but very minute chance of becoming a customer. So a good content gives the visitor a reason to visit your site leads them to engage on your site and become your customer.

· First of all good content describes the visitor about the kind of your business or industry. If content writer has well knowledge about his target audience and he is able to answer the basic questions of visitors and your content has enough capability to convince the visitor about the product or services provided, then there are lots of chances for his conversion from visitor to a customer.

· A good content writing is useful for search engine optimization that is, making the rank of the site higher. Creating content and posting to your website is the best way to reach your potential customers. In the initial phase, the content writer has to search the keywords that will help him to reach his audience. Once they well set keywords they have traffic to their sites, the writer could create content around those content and optimize it for search engines like Google.

· Content Writers could also mention links in their content for their website and bring traffic to their sites. Links are one of the most essential key factors for SEO ranking. If in any content links to your website are mentioned and user clicks on it he will be redirected to your website and consequently, increasing the traffic to your site.

· A good content is useful for the conversion of visitors to a customers. Good content engages the visitor and every time a visitor decides to take action and becomes the customer it is called a conversion.

· In order to launch the digital marketing campaign the content will be needed. The well-specified content is one of the most important SEO parameter because it consists of the pages that include the search results and ranks your site.

· A content is always shareable on social media. Irrespective of the kind of business every business or organization has social media accounts. Those social networks are used to promote the business. Whether it is on Facebook, LinkedIn, Instagram, Google+, etc. All these social networks promote the content from your site.

If running any business is the mind then creating the content is the heart. If businessmen are the king then content writers are kingmakers. They just don’t write five hundred words instead they understand the importance of the headlines, keywords that are going to increase the search rankings, and knows the best practice and effective usage of SEO.

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